5 Tips To Attract And Engage More Customer To Your Website

The coronavirus pandemic has hit businesses very hard. From business owners to employees and staffs, it has been difficult for all! Now, when the businesses are gaining a bit pace, you must focus on how to attract and engage more customers to your website. And what’s better than investing in digital marketing. With proper skillset and know either you can do it yourself or higher a professional digital marketing agency to work for you.

But here, we will not be talking about investing huge money in paid campaigns like email marketing, social media marketing, PPC or anything complex like that. But yes, you can focus on SEO(Search Engine Optimization) to gain the organic reach which will help your business in the long run. We wouldn’t deny the fact that these areas of marketing are all highly beneficial to any business. But there are a number of much simpler ways for you to improve your website’s visibility without hurting your credit score and without burning your budget. Rather, you can implement a few changes to the website to attract more customers.

How To Attract More Customers: 5 Tips

1. Improve Internal Linking

Whatever niche website you have, whether it’s a service page, product or blog page, if you are including internal links in your website you are doing a great job. It helps improves navigation, thus improving customer retention. Moreover, search engine love links. It helps them analyze and understand the purpose, relevance and reference of your content. And also it gives a proper hierarchy to your website giving important pages the most value. Thus, internal linking will not only boost the site’s SEO but will also help improve your conversions.

2. Check Heading of the webpages

More than 80% of users go only through the headings and subheadings without bothering about the content inside. Your headings and subheading make a huge difference for the search engines as well as the users. It impacts the number of customers you attract and the conversions you earn. Make sure your headlines are as engaging and relevant to the page or topic as possible otherwise the visitors are more likely to lose interest.

3. Update Your Google My Business Listing Profile

When someone searches for your business or alike businesses what they most likely o click from Google search results. All they need is a professional and reliable business whom they can trust. Google My Business Listing gives you an opportunity to present your business professionally in front of your searchers in the search results. This GMB profile gives a direct ranking signal to your website especially if you are a local business.

However, it’s not only about creating a listing and leave it like that. You should be updating it frequently with the latest photos, posts and other business updates. 

• Optimize your GMB listing

• Update category, contact details and share quality photos

• Share relevant posts

• Use your company’s GMB account to add a proper and relevant business description to your profile explaining what your business does and include targeted keywords and a call-to-action for customers to click. 

• Make sure you have positive or sometimes mixed reviews (as it looks natural)

4. Use Color Psychology

Colors play a vital role while designing any website. Color psychology and typography also plays a major role in determining whether someone stays or converts on your website. So, what are you waiting for? Why not make proper use of the colors. Whether it be your call to action button like the ‘contact us’ button, ‘buy now’ button or your ‘add to cart button, simply change the color of your CTA buttons and make it more prominent and you could notice a big difference in your total number of conversions. 

5. Add a Pop-Up

While many of us think that the pop-up coming on the website is quite irritating, still you are unaware of the fact that it can be a useful addition to boost customer engagement. When correctly utilized these popups and increase the conversion rate by 10%. Moreover, most of the popup tool allows you to control how long it can stay popped up on a page. Control the timing and keep it no longer than 30 seconds.

Conclusion

Standing out from the rest can be easier. Using the above-mentioned techniques you can not only please the audience but also the search engine bots. Both are crucial!